Opinion: Watsonville Film Festival delivers on its promise

EDITOR’S NOTE

Steve Palopoli, Editor-In-Chief, Good Times Santa Cruz

March 9, 2022

I’m amazed at how Consuelo Alba and her partners have built the Watsonville Film Festival up into such an impressive organization over the last decade. I remember walking around the Fox Theater in Watsonville with her years ago as she told me what she envisioned for the WFF—not just film screenings, but cultural events that would bring the community together. Even as I thought, “It’ll take forever to develop this plan,” I was swept up in her energy and enthusiasm.

Clearly, it didn’t take forever, because their annual Day of the Dead celebration is already one of the county’s most beloved events. I’ve seen some great films at the WFF, but even more important to me are my memories of having a blast at their Frida Fest celebration a few years ago.

So that’s why, despite my relief that the WFF was able to survive and even thrive virtually over the last couple of years of the pandemic, I’m so happy to see them return to an in-person event this year. The WFF really does bring the community together, just like Alba originally promised. I think when you read Johanna Miller’s cover story on the event in this week’s issue, you’ll see that they haven’t lost a step. They can show a Hollywood crowd-pleaser like Real Women Have Curves one night, and then Fruits of Labor—a documentary about a Watsonville teenager trying to figure out her future while doing farm work—on another. The common denominator is heart, and I think that is what’s really at the core of Alba’s vision.