Our Vision


We are the multicultural film festival of the Monterey Bay. 

From sold out events at the Mello Center to matinee screenings for students at the Green Valley Cinema and movies at the park, the Watsonville Film Festival has partnered with dozens of organizations and businesses to present diverse & strong voices in independent cinema.

We are expanding and establishing ourselves as the Multicultural Film Festival of the Monterey Bay. We believe that film is a catalyst to spark conversations, expand possibilities and transform communities.

During its first four years, the WFF took place at the Mello Center, Green Valley Cinema and other sites. Starting 2016, the 5th Annual Watsonville Film Festival will take place at the downtown Historic Fox Theater. Aside from the yearly Festival, we will present special programs throughout the year at the Fox.

We at the Watsonville Film Festival believe that film is a catalyst to spark conversations, expand possibilities and transform communities. Our mission:

  • Share films that inspire and engage our diverse community, and encourage conversations between filmmakers & audience. 
  • Empower local youth through video production & film culture as a way to transform the world.
  • Promote economic & cultural development through the cinematic arts in Watsonville


starting the festival

A conversation between Watsonville-based filmmakers, educators and activists on how to showcase local film talent and share relevant community films sparked the idea for the Watsonville Film Festival.

Since 2012 we have entertained and engaged the public with films and filmmakers that come from – or speak to – our diverse community.


During the last five years, WFF has:

  • Partnered with dozens of organizations, businesses & individuals to screen more than 20 indie feature-length films and 50 short films.
  • Hosted Oscar, Sundance, Emmy and Pulitzer award winning filmmakers, who have shared their ideas & visions with our audiences.
  • Offered diverse, bilingual programs at accessible prices: youth always free, no one turned away for lack of funds.
  • Co-sponsored video production classes for youth at the Digital Nest.
  • Hosted great events: movies in the park, films for students, a lowrider car show, performances by local dance groups, fiestas, and a symposium with women directors, just to name a few.