WFF Team

Executive Director

Consuelo Alba -­ Watsonville Film Festival Director & co-founder. She has extensive experience as a bilingual filmmaker, journalist, educator and cultural activist in Mexico and the US. Her documentary film El Andalón / The Healer screened in more than 30 film festivals around the world, received numerous awards and was broadcast on Mexican public television.

WFF Team


Katie Roper: Current Board President & WFF Founding Board Member. Managing Director of UCSC's Everett Program, and dedicated to using digital tools for social justice. She has also worked in grant­ writing, community organizing and documentary filmmaking including the films "Xmas without China" and "Countdown to Zero," as well as the PBS series "The Calling."

Jacob Martinez: ­Community leader, and co-founder of the Watsonville Film Festival. Jacob is the founder and Executive Director of the Digital NEST which is a 21st century workforce development center for youth ages 15­-24 located in Watsonville.

Joann Godoy: A dedicated community volunteer, Joann is the WFF Treasurer/Bookkeeper. She served as Fox Theater Project Manager for the WFF in 2016, and is the Board President of Pájaro Valley Loaves & Fishes Kitchen & Pantry. She retired after a 32-year career in Public Health & Community Nutrition program administration and grants management. She lives in Aptos with her husband Marc.

Huve Rivas: ­ Photography and Video Production instructor for 35 years, and former director of the Watsonville High School Video Academy. Mr. Rivas is currently a realtor at Monterey Bay Properties. 

Ron Sandidge: A retired educator and committed community volunteer, Ron served in the Peace Corps in Venezuela and worked for PVUSD from 1979 to 2010. He is past-president of the Rotary Club of Freedom, Coordinator for the Watsonville Ivy League Project, and board member of MAIA Foundation (Migration and Adaptation In the Americas) in the Pájaro Valley. Ron helps out at Snazzy Productions music promotion with his brother John.

Nina Simon: Nina Simon is the Spacemaker/CEO of the OF/BY/FOR ALL movement, a global initiative to make civic and cultural organizations of, by, and for all people. OF/BY/FOR ALL provides tools, coaching, and community to help organizations become more relevant, inclusive, and resilient. Prior to founding OF/BY/FOR ALL, Nina was the executive director of the Santa Cruz Museum of Art & History, where she led a dramatic turnaround and growth rooted in community involvement. Nina is the best-selling author of The Participatory Museum (2010), The Art of Relevance (2016) and the popular Museum 2.0 blog. She has been called a “museum visionary” by Smithsonian Magazine, a Silicon Valley Business Journal “40 under 40,” and Santa Cruz County Woman of the Year for her innovative community leadership. 


John Speyer: ­Watsonville Film Festival co-founder, former educator & small­-business owner. Award-winning documentary film producer at Veremos Productions, a film production company based in Watsonville, which focuses on sharing the stories of Latino community.

Alex Santana, Jr.: ­ Graduate of Watsonville High & UCSC. In addition to his work with WFF programming & outreach, Alex Santana Jr works as the Youth Program Co-Coordinator, and Communications Coordinator, for the Diversity Center of Santa Cruz County — the only LGBTQ resource center on the Central Coast.

Gabriel Medina: ­ Watsonville native, UCLA alum, Film Institute Coordinator, content creator for marketing and advertising, Film Producer. Currently, Gabriel is the Education Coordinator for the Digital NEST, working with young adults on film production and production in the Watsonville area.

Edwardo "Buffalo" Rojas: Tech production specialist for WFF. Owner of XXIII HRS music promotion company, co-owner of Watsonville Music, and founding member & bassist of the Watsonville-based band Pop Bottle Bombers. As a local promotor, Buffalo, has presented dozens of live acts & DJ’s in Watsonville, including Celso Piña, Sonora Dinamita, Adán Jodorowsky, La Plebe, Gabriela Penka, Buyepongo, and many others.

Alan Hicks: ­ Longtime political & community activist. Recently Chair of the Watsonville Peace & Unity Coalition and former President of the revitalized Springfield Grange in Las Lomas. Alan was a 2015 California State Assembly Peace Award recipient for his work in the community. And he grows top quality Pinot Noir grapes at his spread in Corralitos.


Consuelo Alba, Brenda Avila-Hanna, Dana Forsberg, Marissa Hicks-Alcaraz,  Huve Rivas, Alex Santana, Jr., John Speyer